The journey of turning a house into a home is the core of Flexform’s 2016 advertising campaign, which introduces the ‘Soft Dream’ and ‘Lario’ sofas as main characters while creating situations and sensations where you can identify yourself.
The story-telling of the new pictures introduces images of everyday life – a couple smiles and talks and a father plays hide and seek with his children. The focus of the campaign is the client and their own life in a comforting and cozy atmosphere. Warm timber finishes together with wide windows that face bright and green outdoors make the ambiance warmer. The space is domestic, sophisticated, bourgeois and homey at the same time. Only few iconic pieces complete the setting.